Millions of iPhone or iPod Touch users can now take advantage of the advanced capabilities of their user interface to discover new music from Israel Houghton, and much more. Included in the application are direct iTunes store links to buy Israel’s The Power Of One, as well as purchase Israel’s entire discography. iPhone users will also be able to listen to 30-second previews of every song spanning Israel’s catalog of six acclaimed albums, read real time updates on Israel’s touring and other news from his website, see and share video streams from YouTube, such as song stories, live performances, etc., and flip through pictures of Israel. Additionally, users will have access Israel’s blogs and social networking sites such as Facebook, MySpace and Twitter.

The app further allows users to access Israel’s new social justice site, didyoumakeyourmark.com, where people are encouraged to be “The Power Of One” and share their videos about what they have done to create positive change in their communities.

“As a media company, we strive to serve our customers through new media technologies,” says Mike Coleman, Integrity Media CEO/Founder. “The iPhone application store is a new frontier that allows us to deliver a unique mobile experience. I believe we are seeing the beginning of a new media channel that will continue to grow.”

“We are thrilled to be the first Christian Music label with an artist iPhone application,” adds John Coleman, Integrity Music VP. “We will continue to serve our audience with these rich media experiences. This is a focus area of development for our artists that I believe will bring a new level of exposure while using a compelling technology.”

“As a digital marketer, I’m always looking for ways to deliver our content in new and innovative ways,” says Chris Estes, Integrity Music director of digital sales and marketing. “I believe if you can hear it, you should be able to buy it. That is why I’m thrilled to use a new technology that facilitates that experience. The iPhone platform gives us a way to directly connect with fans with a device that is always with them. This application has harnessed all of the multimedia content into one place so the consumer experience is meaningful. When you tie in the easy touch points for consumers to purchase, this really becomes the best of both worlds...a great marketing tool with a solid sales channel built in.”

Israel Houghton is currently on a national major market, 37-city tour with Chris Tomlin that began Jan. 22 and has already logged 10 sellouts, including at Houston’s Berry Center, San Antonio’s Municipal Auditorium and Los Angeles’s Gibson Amphitheatre at Universal CityWalk. With other venues across the country at, or near capacity, the latest tour information can be found at http://www.myspace.com/israelhoughtonmusic.

Israel’s The Power Of One marks his first solo studio offering after a string of highly successful New Breed live concert projects and features guest vocals from such genre-leading artists as tobyMac, Martin Smith of Delirious?, Mary Mary and Chevelle Franklyn. From its genre-blending roots reggae and heavy rock to sanctified funk and power pop, the album features songs of hope, redemption and revelation.

Active as worship leader in his local church, Joel Osteen’s Lakewood Church, Houston, Israel has written or co-written 11 CCLI Top 500 favorites, served as worship leader at Hillsong conferences, Franklin Graham crusades and is a featured CompassionArt songwriter and artist. Israel also ministers through concerts in the U.S. and around the world, including accompanying Alicia Keys at the 2007 MTV Video Music Awards for a performance of George Michael's “Freedom '90,” and as a performer at the 50th Annual GRAMMY Awards, taking part in a segment saluting Gospel music.

In 1995, Israel and Meleasa Houghton founded New Breed Ministries, an organization they continue to run and that is comprised of noted musicians and singers who serve within their respective churches and together serve the Church at large. Since then, Israel has amassed a legion of followers that bridges generational lines with popularity across African American, Latin and Caucasian listener lines. While blasting down barriers, he has been fittingly graced with 2 Gold-selling albums, 6 Dove Awards, 2 Stellar Awards, a Soul Train Award and 2 GRAMMY Awards, one for “Best Pop/Contemporary Gospel Album” for A Deeper Level and one for “Best Traditional Gospel Album” for Alive In South Africa. He also penned his first book with New Breed, A Deeper Level (Whitaker House), and wrote a chapter in the recently released The Art of Compassion charity book.

Israel Houghton is signed to Integrity Music, distributed to Christian retail by Provident-Integrity Distribution and to the general market by Columbia Records/Sony Distribution. For more information, go to www.israelhoughton.net.